Young artists bring a lot of raw talent to the table, but they also bring a naiveté about the music industry that can not only make their lives difficult, but can totally derail a career.
While there’s nothing wrong with being a dreamer, it’s imperative to realize there’s a huge difference between a dream and reality. A young artist may have visions of signing a big contract and the world being at his or her feet, but if that’s what an artist believes to be the truth, a reality check is necessary.
In order to get a clear picture of that reality check, I spoke with 12 professionals in the industry, including publicists, artists, an artist management team, and a label owner who also runs a recording studio, all of whom have worked with young artists. They broke down the reality checks all young artists need to hear.
1. Talent does not equate to success
“To save yourself a lot of headache and heartache, please begin repeating to yourself now that your talent is not a direct correlation to your success – your effort and marketing are. My mom makes an amazing jar of homemade peanut butter, but without being marketed, how would she ever expect to compete with Jif or Skippy?” – Jake Palumbo, founder of SpaceLAB Recordings and SpaceLAB Recording Studios