Nov 27, 2017 06:00 AM
Over the past few years, I’ve put together a month-by-month guide with the best time to release your album. It’s patently simple: which months would maximize your release and which would destroy it?
This year, I’m taking it a up a notch and giving you additional ideas of how you can maximize your release in a specific month or how to schedule based on your album’s specific subject matter or genre. There is one rule that stays the same: start planning your album release and reach out to media three months in advance. You should also release your album on Friday, which is the official release day of the week that was set by the industry in 2015.
As for when to release based on competition, I saw two major shifts in 2017. Typically, I avoid March because of SXSW and October because of CMJ. This past year, I saw little impact with SXSW in regards to securing press coverage for our clients. October, which is usually a looming black hole, turned into our best month for coverage. In fact, it was coming in so fast and so abundantly that we were struggling to keep up with it (a very good problem to have).